BMW built 50,000 iX3s in nine months, its fastest-ever ramp-up at a newly opened plant. Higher-than-expected orders prompted BMW to add a second production shift earlier than planned. The iX3’s strong demand suggests BMW’s Neue Klasse is already resonating with buyers. BMW says it moved the introduction of a second shift at Debrecen forward to February 2026, well ahead of schedule, specifically to respond to higher-than-expected demand. BMW iX3 xDrive 50 Photo by: Andrei NedeleaThe early success becomes easier to understand after spending time behind the wheel.