Those beginning to worry about the renewed chip stock rout may find comfort in the fact that the broader markets are holding up very well. A few factors are preventing the chip stock pullback from harming the broader market, according to Charles Schwab strategist Kevin Gordon. Outside of that, when you look at financials or industrials or consumer discretionary, the reaction in the market has actually been positive." That's not to say what we are witnessing in chip stocks is any less worrying. Memory chip giants Samsung Electronics (005930.KS) and SK Hynix (SKHY) both suffered double-digit declines that rippled through the global semiconductor sector.