Emergency services were called to Iceland on the High Street, in March, at just before 3pm on Tuesday (July 28) after its roof collapsed. A spokesperson for the force said: "We were called at about 2.55pm today (28 July) with reports of a collapsed roof at Iceland, High Street, March. A spokesperson said: "A crew from Chatteris was called just before 3pm to assist police colleagues at an incident on High Street in March." An eyewitness who was in Iceland at the time of the roof's collapse recalled hearing a "loud crash". Others reported hearing a sound which sounded like "an explosion" while a waiter at a nearby restaurant said Iceland staff sounded "afraid".