AI-generated image via Magnific Education by Selena Hill Arizona State University Capitalizes On Content Creation With New Degree Program The college launched a bachelor's degree program that teaches students how to become influencersBecoming a content creator isn’t just a side hustle —it’s a business. That’s why Arizona State University is preparing its students to tap into the billion-dollar creator economy. The program teaches students how to build sustainable brands through video and podcast production, audience analytics, digital storytelling and monetization strategies. Anna Elizabeth, a part-time content creator and full-time medical assistant, said the degree could have shortened the learning curve. A program that teaches intellectual property, brand partnerships, analytics, and monetization could help close that gap by turning cultural capital into generational wealth.