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HBO Max Gets Into Vertical Video With ‘Shorts’ Feed
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TheWrap
Getting your Trinity Audio player ready…HBO Max is getting into vertical video with a new mobile feed to help subscribers discover content faster.
HBO Max Shorts, which will be available through its own icon in the bottom navigation menu, will allow users to watch trailers, clips and bonus content from their favorite series and films.
The clips are powered by an in-house AI tool, which helps human editors select and create vertical video content using machine learning algorithms that comb through thousands of hours of titles and scene-level metadata.
If a title sparks a user’s interest, they can start watching immediately or add it to “My List” directly from the feed.
HBO Max Conversational Search (Credit: Courtesy of HBO Max)In addition to Shorts, HBO Max launched an experimental conversational search experience for adult users in the U.S., which is initially rolling out on Android mobile devices and is accessible from the search page under “Ask HBO Max.”