Wisconsin Badgers head coach Luke Fickell took the podium at Big 10 media day and did not hold back. But understanding what went wrong and adjusting the mindset is pivotal to changing a culture, something Fickell has clearly prioritized. The amount of resources/investments Luke Fickell now has compared to his predecessor Paul Chyrst is measurable. “The standard of what we have to uphold and where we have to grow as a football program — it hasn't been there.” “It's not just in the wins and losses, it's in a lot of other things as well,” Fickell said.