**Financial advisors create lasting value for clients not just through investment portfolios but through consistent communication, personalized service and helping clients feel secure about their financial future. Value is what the client remembers,” he said on the latest episode of the Soundbites podcast. “If you ever have a client bringing up cost, what they’re really questioning is value,” he said. “I can tell you that the benefit of focusing on value is clients start to see you as part of their life. “And if you do it in a personal manner, you show real value to that client.