How is the whiskey category performing in travel retail in 2026, from your point of view? Oscar Camargo: From our perspective, the whiskey category continues to perform well in travel retail. This performance is reflected in our Travel Retail channel, where net sales increased 6% (+5% organic), supported by strong passenger traffic across key international travel corridors. Activation is absolutely essential in travel retail because it transforms a purchase opportunity into a memorable brand experience. Jack Daniel’s is particularly well positioned to connect with these consumers through initiatives such as “That’s What Makes Jack, Jack” innovative flavour extensions like Jack Daniel’s Tennessee Blackberry, and partnerships such as with the McLaren Formula 1 Team.