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Beyoncé Becomes Sole Owner of SirDavis American Whisky After Acquiring Shares From Moët Hennessy
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The Daily Pour
French luxury giant Moët Hennessy has reportedly sold its share in SirDavis American Whisky to Beyoncé Carter-Knowles, with whom it founded the spirits brand in 2024.
Both parties have remained tight-lipped about the sale, and there are no details yet on the financial details of the purchase.
In a statement reported by Drinks Intel, a spokesperson for the brand said: “SirDavis starts its new independent chapter, after a nearly four-year transformative collaboration through creation, development and launch.
Unsurprisingly, SirDavis benefited from a star-studded, nationwide rollout when it hit shelves two summers ago at a suggested retail price of $89.
Leadership reportedly plans to refocus on its biggest, best-known brands, and the sale of SirDavis may have been a result of that revival plan.