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Despite ‘The Odyssey,’ Hollywood Still Has an Original Blockbuster Problem
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Observer
Disclosure Day joins a growing list of expensive original and new-to-screen bets that struggle to turn a profit, launch new franchises, or break out globally.
The challenge is that originality appears far easier to monetize at $10 million-$40 million budgets rather than at $100 million-$200 million.
Weapons ($38 million budget), Smile ($17 million), M3EGAN ($12 million), Longlegs ($10 million), Obsession ($750,000), Backrooms ($10 million)—all of these recent movies delivered impressive attention-grabbing ROIs.
Meanwhile, 2009’s Avatar may be the last successful big-budget franchise launcher that wasn’t directly tied to a pre-existing brand.
Given the economics, expect the next generation of Hollywood franchises to sprout more from the fertile ground of $20 million gambles rather than $200 million studio extravaganzas.