Despite ongoing conflict in the Middle East, On is betting on the United Arab Emirates with its newest store location. On’s new Dubai store is the company’s third location in the Gulf Cooperation Council (GCC) region, following the opening of its Riyadh store in October and Kuwait store in February. On’s store inside the Mall of the Emirates in Dubai. On’s store inside the Mall of the Emirates in Dubai. The new commercial leadership structure follows the revealed departure of Britt Olsen, who currently serves as chief commercial officer at On.