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Reebok Puts Its Iconic Pump Tech on a Modern Basketball Shoe
['Ian Servantes']
WWD
The Reebok Engine A Pump adopts the customizable cushioning technology that debuted in 1989 and had a chokehold on the early ’90s.
A bladder has been placed inside the tongue of the contemporary basketball shoe, allowing users to increase its cushioning by pressing on the famous basketball-shaped logo.
The Reebok Pump introduced the brand’s namesake technology in 1989 with Dominique Wilkins starring in the first commercial.
The Reebok Engine A Pump will release Friday through Reebok’s website.
Reebok Engine A Pump (pair)Reebok Engine A Pump (lateral)Reebok Engine A Pump (heel)