Yet chief AI officer Roberto Masiero finds ways to give his engineers an edge with the technology. Masiero was recently promoted to chief AI officer after serving as senior vice president of the ADP Innovation Lab, an internal team that develops products and services for the company. Roberto Masiero, chief AI officer for ADPA long-term investment in AI at ADPThe innovation lab started about 13 years ago, and the dive into AI began some six years ago, though the technology was not called AI then, Masiero said. The lessons learned in the lab now shape how ADP uses AI internally. As ADP uses AI internally to automate certain tasks, AI image and video generation has been explored for training purposes.