Uefa blasts Fifa over Infantino plan to ‘sell football’s soul’ for $4bnFifa says the move would allow it to give more funds to smaller nationsUefa has accused Fifa of “selling football’s soul” after the world governing body revealed plans to raise more than $4bn by selling stakes in a new subsidiary that would manage the commercial rights to the World Cup and Club World Cup. JPMorgan and, according to the FT, former Liberty Media CEO Greg Maffei are reported to be advising Fifa. “The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. “As the Fifa president stated on July 18 during a meeting with all Fifa member associations, the priority now is to ‘unleash the commercial potential and opportunity that Fifa has’ after the Fifa World Cup 2026 success. “Fifa makes its decisions democratically, and a proposal that Fifa has received and is currently reviewing will soon be presented to the 211 member associations and the Fifa Council, who will be the sole final decision-makers on the matter.”