Costume design by Winn Morton for Cadillac, 1970 (Image credit: General Motors Archive)There’s also an unusual subset of material, as explained by GM archivist and curator Natalie Morath. Not only did Winn Morton work in television and the theatre, both on and off-Broadway, he also created the costumes for the ‘Ice-Travaganza’, a monumental performance held at the 1964 New York World's Fair and overseen by champion figure skater Dick Button. Costume design by Winn Morton for Chevrolet, 1966 (Image credit: General Motors Archive)Morton’s love of the big spectacle and grand gesture made him the perfect costume designer for a very particular type of live show, the ‘Industrial Musical’. Costume design by Winn Morton for Chevrolet, 1966 (Image credit: General Motors Archive)‘Morton was connected to GM via his work on Broadway,’ Morath explains. ‘Part of the job here is to find ways to share these materials to our audience, who are primarily the GM design community,’ says Morath.