On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Ben Orchard of Rapid Growth Marketing. Rapid Growth Marketing specializes in helping businesses thrive through expert management of Google, Meta, and LinkedIn, and YouTube ads. With a focus on lead generation, our tailored strategies drive results by optimizing digital ad campaigns to increase visibility and customer acquisition. Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?