On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Christine Goos of The Shelf. The Shelf is an influencer marketing agency that seamlessly connects creators to data, trends, consumer insights, and commerce to craft growth-driven campaigns made for enterprise brands. Influencer marketing is about scale and relationships, a single person cannot do it all as influencer marketing strategies evolve to touch every part of the marketing funnel and customer journey. What percent of your advertising service offerings does traditional media buying make up?