Just how strong and desirable are our brands, and does the wider world want to shop British brands? In order to find out, British brand and retailer of classic trainers, Gola, investigates. British brands: British vs American viewOne of the much-claimed benefits of Brexit is that the UK will be ‘first in line’ for a US trade deal. Another key difference came from the connotations of British brands in America — where three in five Brits drew a sense of quality from their home brands, three in five Americans considered British brands ‘stylish’. It remains to be seen just how well British brands will fair when we finally leave the EU.