"There are problems with the whole booking process: venues book musicians up to and over a year in advance to get the best acts in. "For musicians, it's a constant battle for time off, because venues booking so far in advance means cancelling looks bad on you. Ireland is home to approximately 6,700 pubs, with around 73% hosting live music on a regular basis. CeolConnect replaces this system with one structured platform, handling booking, communication, and payment. "Musicians really like it—we have close to 500 musicians signed up, and over 150 venues," Matthews says.