However, the Advertising Standards Authority (ASA) and the Medicines & Healthcare Products Regulatory Agency (MHRA) classify any claim reated to treating the symptoms of menopause as a disease treatment claim. The bodies state that only MHRS-licensed medicines, such as hormone replacement therapy (HRT), can claim to treat these symptoms. Symptoms of menopause were an adverse medical condition.”The agency’s website advises that the symptoms of menopause are considered conditions that require medical supervision. “The ASA decided we were suggesting the product could replace HRT because the advert mentioned HRT,” he said. It is part of a growing trend of censorship of menopause and women’s health,” he added.