Myoform was founded by Theo Wiley and Sacha Attiach and has been building over the past three years. “The difference between what we do with Myoform [and others in the personalized nutrition space] is threefold,” Wiley told NutraIngredients. “Today, we can offer the testing [for U.S. consumers], and from a supplement perspective, the plan is to have that set up by early 2026,” Wiley said. From a sports performance perspective, this includes muscle mass, endurance response, strength response and power. Myoform already has plans to incorporate wearable data to provide a real time feedback loop for things like sleep, recovery and heart rate variability.