Historically, government policy and international development financing incentivised the rapid expansion of coffee in the Central Highlands, according to Coffee Watch. Vietnam’s coffee sector should not be defined by the deforestation challenges of the past. The future of Vietnam’s coffee sector will not be measured by how much land we cultivate, but by how well we manage the landscapes we already have. “Vietnam’s coffee sector should not be defined by the deforestation challenges of the past,” she said. “The future of Vietnam’s coffee sector will not be measured by how much land we cultivate, but by how well we manage the landscapes we already have.”