First impressions are surprisingly enduring, particularly when they are based on specific positive behaviors or characteristics that we uniquely remember. In addition to the many positive qualities we notice about someone else is another category with deeper, more evolutionary roots: morality. Source: Thuan Vo/PixabayWhen Forming Impressions, Morality MattersSavannah Adams and Oscar Ybarra investigated how morality influences first impressions. [i] They acknowledge that moral information is used to form and maintain social impressions and note that previous research on impression formation traditionally focused on communion (warmth) and agency (competence), with communion frequently linked with morality. When morally relevant character traits such as generosity and kindness were compared with communion traits less related to morality such as agreeableness and sociability, morally relevant traits were weighted more heavily in forming impressions.