The Brief Pinellas County 727 Day deals kick off Monday with custom rewards and local discounts. Pinellas County residents can unlock local discounts and collect points for exclusive merchandise Monday as community leaders launch the annual 7-2-7 Day celebration. Pinellas County residents can take advantage of deals on July 27 for 727 Day. How to Access Deals and Earn RewardsWhat you can do:Getting in on the celebration is simple. Community leaders support traditionWhat they're saying:Dalí Museum Chief Marketing Officer Beth Bell emphasized the importance of recognizing the community's role in welcoming year-round visitors.