The former Kansas City columnist might be spot on with his latest commentary . Check-it:Despite her surge in popularity, fans should not expect to see officially licensed WNBA merchandise featuring her most iconic on-court moment thus far. And that development has fueled criticism from Jason Whitlock, who believes the league is unfairly targeting the 29-year-old Fever guard. "That's the actual most hated woman in the WNBA," Whitlock declared. It is Sophie Cunningham."