Morocco is asserting itself as an exceptional tourism destination, French magazine Paris Match writes, highlighting the kingdom’s deep transformation as it enters a new phase of tourism development marked by a more diversified offering, upgraded infrastructure and the emergence of new destinations complementing its iconic cities. This evolution rests on substantial investment in infrastructure, hospitality and air connectivity, allowing Morocco to strengthen its position among the most attractive destinations in the Mediterranean basin, Paris Match notes. For Paris Match, Morocco is “gaining altitude” both literally, by showcasing its mountains and varied relief, and figuratively, by turning a new page in its tourism strategy and offering an experience more complete than a simple beach or city stay. The report also points to Morocco’s varied landscapes — from Atlas summits to Atlantic coastlines, historic medinas, valleys, oases and desert — as key assets drawing international visitors seeking varied experiences year-round, aided by continued improvements in accessibility through expanded air links and transport infrastructure. Paris Match concludes that Morocco now appears able to combine heritage, lifestyle, luxury, gastronomy, adventure and sustainable tourism while retaining the strong cultural identity that remains one of its chief draws.