Direct-to-consumer platform Stash has named former Homa president and chief business officer Henry Lowenfels as its CEO, PocketGamer.biz can reveal. Stash was launched in 2024 by Twitch co-founder Justin Kan, former Zynga GM Robin Chan, and ex-Googler Dan Borstelmann. New chief exec Lowenfels has a wealth of experience in games, having previously worked at Scopely for nearly eight years, including in the role of SVP of business development. As part of its growth plans, the Stash has recruited a number of other senior hires too. “Effectively you're leaving margin on the table by not experimenting with it.” Henry LowenfelsAs the DTC space evolves, Lowenfels said he believes direct-to-consumer is “the future of the business”.