The game now boasts 500,000 monthly and 100,000 daily active users. Mobile developer Reef Games Studios' merge-3 title Fable Town has surpassed $9 million in lifetime revenue. The milestone comes as publisher MGVC Publishing celebrates the game's first anniversary since it launched, amassing over 3m installs so far. Fable Town also surpassed 500,000 monthly active users and 100,000 daily active users, ranking #2 in the merge-3 genre by install as of August 2025, according to Sensor Tower data. To celebrate its first anniversary, Fable Town is hosting the three-week Anniversary of Magic event, which runs until October 2nd, 2025.