Sarah Chafer and Travis AnsdersonSubscribe on your favourite podcast providerWelcome to a special episode of the PocketGamer.biz podcast! We’re bringing you two conversations with leaders from Xsolla - because together, they tell a powerful story about where gaming, monetisation, and community are headed. First, we sit down with Sarah Chafer, who explains how brands can use gamification and offerwalls to move beyond awareness and into brandformance - campaigns that both build equity and drive measurable action. From loyalty to user choice, Sarah shares real examples (including Paramount+) that show how smart brands are meeting players where they are. And if you've enjoyed this interview, check out world-class speakers sharing their insights and expertise at one of our events.