Integration expected to deliver $1.8m in annual cost and revenue synergies. The move strengthens Verve’s demand-side business and UK market expansion. The company said the price reflects roughly seven times Captify’s current EBITDA, or about five times EBITDA after expected synergies are included. “Verve and Captify complement each other perfectly, making this acquisition a strong strategic fit," said Verve Group CEO Remco Westermann. We are strengthening our Demand Side, accelerating our expansion into the UK market and gaining a strong sales team, which will benefit the entire Group.