Flexion says alternative stores offer developers more freedom, higher margins, and new growth. Games marketing company Flexion has partnered with developer Microfun to market its mobile title Seaside Escape in alternative app stores. Flexion first partnered with Microfun in December 2024to market Gossip Harbor on alternative app stores, and since its February 2025 launch, the game has attracted over 1 million new players. “Smart game developers are realising that legal decisions and regulatory actions are breaking down the walled gardens of Apple's App Store and Google Play, with alternative app stores emerging as a significant new area for growth," said Flexion CEO and founder Jens Lauritzson. “Building on the success of Gossip Harbor in the alternative stores, we are delighted that Microfun has once again partnered with Flexion to capitalise on new revenue and audience opportunities that the alternative platforms provide."