Generative AI has shifted from experimental to business essential, with 70% of respondents using it in workflows. 26% use generative AI for content creation and 28% for coding, reviews, and testing. Cross-industry adoption continues to grow in games as 18% of leaders use game engines for VR/AR, up from 4% last year. Unreal Engine continues to lead game engine innovation, with 65% of respondents using it in 2025, up slightly from 63% last year, while Unity has grown to 53% from 47%, making it the second most popular engine. Moreover, Godot’s adoption continues to surge across industries.