Creative director of AFK Journey Red Hao talks the nuances of a successful sequel. The conversation extends to the performance of Lilith’s recent games, including AFK Journey and Farlight 84. Ou explains that Lilith Games is confronting these challenges by leaning into deep localisation, designing games with regions in mind from the beginning rather than "one-size-fits-all games". "We had to ensure that AFK Journey offered a fresh experience that went beyond what the original provided," Hao explains. At the same time, Hao does want to see AFK Journey reach a more casual audience in the future.