A new Sponsored Row launches in Discover on November 24th, giving creators paid visibility via auctions. 50% of sponsorship revenue will feed into the engagement payout pool, set at 100% until 2026. Fortnite creators will be able to sell in-game items directly from their islands starting December 2025. Epic Games said that by adding a new revenue stream alongside engagement payouts, creators will earn 50% of the V-Bucks value from island sales. Since UEFN’s launch, players have already logged 11.2 billion hours across 260,000 creator-made islands, generating $722 million in payouts to creators.