Cracker Barrel announced on Monday that CEO Julie Masino will step down, effective Aug. 10, and be replaced by David Deno. "Following a robust and thoughtful search process, we are pleased to welcome David as Cracker Barrel's next CEO," independent Chairman of the Cracker Barrel Board, Carl Berquist, said in a statement. Masino's departure follows an attempt to rebrand Cracker Barrel that sparked controversy last summer. Ticker Security Last Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 56.10 -1.69 -2.92%Masino said on the March earnings call that Cracker Barrel was gaining traction and that leaders were "encouraged by some important guest metrics and green shoots around traffic, and we're energized in terms of driving improved performance." It sold the Maple Street brand and 35 of its locations to Biscuit Belly LLC, with Cracker Barrel closing the remaining 16 Maple Street restaurants.