But while the front rows and corner booths demand dressy attire, the launches this week are decidedly casual. Caddis Gives Lysa Cooper Full RangeLysa Cooper and New York are interchangeable; her impact on the city’s nightlife and culture has been in action for over 30 years. To celebrate it, they let Mara Hoffman roam around Coney Island and lower Manhattan to capture New Yorkers embracing the love these shades bring. Mara Hoffman Mara Hoffman Mara Hoffman Courtesy of Caddis 1 / 3 INFO 1 / 3Dakota Fanning & Madewell Collab On A T-Shirt & JeansFanning is a girl of simplicity, so she only needed to bring her minimalist touch to two items: The Dakota Longline Straight Jean and The Dakota Perfect Crewneck. She launched it in true Gen-Z style: in a simple ringer T-shirt, as seen via selfies on Instagram and a paparazzi snap whilst on a walk.