Unisport, the European soccer e-tailer that recently entered the North American market via the acquisition of WeGotSoccer, appointed Denise Karkos as global chief marketing officer. Unisport said, “Her track record of transforming customer experience and accelerating omni-channel revenue positions Unisport to strengthen brand equity, deepen customer engagement, and expand its international footprint.” Based in Taunton, MA, Karkos will lead global marketing functions as well as the North America marketing organization, reporting to Unisport North American CEO Michael O’Connor, who reports to Joris Van Rooy, global CEO. Karkos is tasked with operating the company’s global marketing and customer strategy, leading brand marketing and content creation, social media and influencer marketing, creative, data and analytics, market intelligence, and strategic partnerships. Unisport, backed by Innova Capital, operates 26 retail locations globally, which include flagship stores in Europe and six retail stores in the United StatesImages courtesy Unisport