When Joe Spector's corgi, Eddie, ate four M&Ms, the Hims cofounder spent hours trying to find an emergency vet who could see him. One office pointed him to a pet poison hotline, and another was an hour away and had a four-hour wait. Late last year, Spector said, Dutch was paying an outside agency roughly $50,000 a month to produce five pieces of creative material, or about $10,000 apiece. Now Dutch produces about 50 pieces of content a month internally, or a 10x jump, Spector said. That's enough work to cost roughly half a million dollars a month through an agency, he said.