The reported move comes as Reddit and Google negotiate the renewal of their artificial-intelligence (AI) licensing agreement, which was signed in 2024 and is reportedly worth about $60 million annually. On the other hand, Reddit's vast archive of human conversations has become one of the most valuable data sources for training large language models. If Reddit secures improved pricing or a more favorable revenue-sharing structure, the long-term value of its data licensing business could increase. The outcome of Reddit's negotiations with Google could have important implications for both future licensing revenue and long-term user growth. The company generates most of its revenue from digital advertising while expanding into high-margin data licensing agreements with artificial intelligence companies seeking access to its vast repository of human-generated conversations.