This expansion reflects broader shifts in how consumers approach milestone events, with custom cakes becoming a central feature of birthdays, weddings, and corporate gatherings alike. One of the more notable trends shaping the decorating supplies segment is the growing popularity of printed cake toppers and photo-based designs. The technology allows customers to reproduce photographs, logos, and custom designs directly onto cakes, making it particularly appealing for parents organising children’s birthday parties or event planners coordinating branded corporate celebrations. Mordor Intelligence projects the New Zealand foodservice market will reach US$13.72 billion (approximately NZ$23.32 billion) in 2025, growing at a CAGR of 6.81% to reach US$19.11 billion (approximately NZ$32.49 billion) by 2030. As event culture continues to strengthen across the country, demand for specialised cake products and decorating tools is expected to remain robust.