Mayor Jamie Myra says it's been an honour for Old Town Lunenburg to carry its UNESCO world heritage designation for 30 years. "Most people have heard of Lunenburg because of the UNESCO designation." Advertisement AdvertisementAdvertisement AdvertisementThe occasion coincided with the 50th anniversary of Canada signing the UNESCO World Heritage Convention. (Town of Lunenburg Tourism)Old Town Lunenburg already brings in tourists from all over the world, in part because of the designation, but Myra believes more could be done to promote it. "Our infrastructure really, really takes a beating in the summer and the taxpayers of our community are who upgrades infrastructure."