However, all of the cringe might come with benefits that go beyond entertainment. According to Balaisis, one of its unconscious psychological effects is that it serves as a kind of guide for what and how we post. In previous eras of human life, we had a clearer sense of what might be considered shameful public display (e.g., being boorish or arrogant)." "What is not cringe today might be cringey tomorrow. It is perhaps no wonder that we also see a rise in public apologies that try to mitigate self-inflicted damage to our public profile and persona."