The data says otherwise:Related:Building Your Bench: Hiring Strong District and Regional Managers for Your Self-Storage OperationFacilities with engaged, long‑tenured managers show 12% to 18% higher conversion rates. Where the Leadership/Manager Disconnect BeginsHaving worked my way up from self-storage assistant manager to operations director, I’ve seen the disconnect from every angle. The Data Behind the DisconnectIndustry metrics reinforce what self-storage operators see on the ground. SSA labor data and operator surveys show that self-storage manager turnover increased 27% from 2021 to 2024. Despite 84% of customers starting their rental journey online, nearly 40% of small and mid‑sized self-storage operators still rely on outdated grassroots marketing.