AboutUpgrades, People, Upgrades is a memorable quote from the 2005 computer-animated film Robots. Overcome meme format. In the film, the character Phineas T. Ratched, voiced by Greg Kinnear, presents his new business plan, which relies on selling upgrades instead of spare parts. Upgrades, people, upgrades! SpreadIn the following days, the format gained significant spread on Reddit, primarily in the /r/dankmemes subreddit.