The rise of One Nation has seen heightened activity among local representatives of all political persuasions fighting for the limelight in the populist party's new regional heartland. David Farley's historic win for One Nation at the Farrer by-election in early-May sent shock waves through federal politics, especially the major parties. Observers now see One Nation's management of the electorate - and the way the major parties respond - as a model on how the next federal election could be fought, amid a surge of support for the Pauline Hanson-led populists in national polls. The shift in approach from established politicians from major parties was a natural result when threatened by a rise from smaller ones, according to Australian National University political scientist Jill Sheppard. I think as much as anything, that's on the major parties who have let us become so complacent and have become so complacent themselves."