It is something I keep hearing shoppers say when I ask them whether they shop at the fast-fashion giant. "It's definitely got more expensive," says 19-year-old student Eshal Malik as she browses the jewellery at Primark with a friend. Primark said on Monday that it was lowering prices on hundreds of clothing items, including jeans, jumpers and socks. Primark, which has more than 190 UK stores, has been experiencing a drop in like-for-like sales, a key measure in the retail industry. But there is also competition from other online retailers like TikTok Shop and Vinted, she says.