Best Buy has teamed up with Meta, the parent company of Facebook and Instagram, to open about 50 shop-in-shops across the country. "AI glasses are by and large a new experience for most customers," McGinnis said in a phone interview. Meta and Best Buy are betting AI glasses will become more common, though widespread adoption is far from certain. EssilorLuxottica, which makes the Ray-Ban Meta, Oakley Meta and other Meta glasses, said it sold more than 7 million pairs last year, up from 2 million pairs in 2023 and 2024 combined. "We'll sometimes put something into a retail environment that is really, really new and is not necessarily fully proven yet."