The Métis entrepreneur from Edmonton previously worked in government communications and found herself one of the only Indigenous people on her team. It has developed an AI tool that can detect inaccurate representations of Indigenous Peoples in written content. Gwin is among some Indigenous people who are exploring how AI can help organizations educate the public, preserve culture and language, and address environmental concerns. From there, Gwin worked with Indigenous elders and community members to construct and train an in-house AI model to detect domain-specific content that could be seen as spreading misinformation or racism. Opinions on the role AI can have in preserving language and culture vary from nation to nation.