With Sacha Baron Cohen popping up in very public places recently in his fictional alter ego Ali G, speculation has been running wild that he had a new project involving the character. Baron Cohen himself (or, uh Ali G himself) announced the news in a video on Instagram confirming (and forgive me for this quote) “Dey haz finally made a documentary about me. The character appeared on several British TV shows before getting his own series, Da Ali G Show, starting in the year 2000. This is not the first Ali G movie; way back in 2002, Baron Cohen wrote and starred in Ali G Indahouse. It was a straightforward comedy film starring Baron Cohen as the Ali G character.