This year's Missoula Marathon brought in some serious money to the local Missoula economy. Destination Missoula informed us via press release that the 2026 Marathon brought in over $5 million "in direct economic impact for the Missoula community." "This year's economic impact reflects much more than a successful race weekend—it demonstrates that Missoula has firmly established itself as one of the country's premier running destinations." - Missoula Marathon Race Director Trisha DrobekIt was a record for the Missoula Marathon weekend, blowing the estimated impact ($4.2 million) out of the water. Here's some more data provided by the Missoula Marathon:Saturday Hotel Occupancy: 92.8%Friday Hotel Occupancy: 92.6%Thursday Hotel Occupancy: 88.1%Total Hotel Room Nights (Thursday–Sunday): 12,187Approximately 45% of participants traveled from beyond the local area and stayed overnight.